Weather Center cut back, will appear on weekends; New LOT8s squeezeback

[gt1racerlHDl]

Article posted on http://press.weather.com/press_detail.asp?id=322

The mission of TWC is to be best at covering weather, locally and across the United States. When severe weather strikes, The Weather Channel preempts original programming to continue with its award-winning live coverage of weather events as it has done successfully for many years. This is a frequent occurrence - most recently, during the lake effect snow in early December and the Christmas weekend blizzard, original programming blocks were preempted every day to continue coverage highlighted by live field reports and analysis from the severe weather expert team.

[TWCToday]

lol. TWC is funny. They are treating this like it is some big thing. Flashy promo that sounds like its a trailer for a movie.


Coming January 31

[tuez13]

More like Primed for Lower Ratings...

[TWCmatthew]

I have to say, TWC is not Primed for Excitement, especially when it comes to longform.

[Localonthe8s]

This primed stuff is stupid.. The primetime list will be screwed at any rate

[TWCmatthew]

Does anyone know how long these stupid changes will last? (January 31-               )

[Eric]

Does anyone know how long these stupid changes will last? (January 31-               )

Until the end of time.  Or the end of the network.  Whichever one comes first.

[wxmediafan]

More like Primed for Lower Ratings...

Doubt it.  They wouldn't be doing this if they *thought* the programming would bring lower ratings.  Apparently they have lower ratings if they are switching things up.  Apparently longform is what people want, and no live weather.  We'll see how it goes.

At least they are going to have the weather at the bottum of the screen, and updates every half hour.

[gt1racerlHDl]

Does anyone know how long these stupid changes will last? (January 31-               )

They might be stupid changes to members here but they are changes we will have to live with. all the complaining and whining won't stop TWC from distorting their image to viewers but will allow them (With NBC's Management) to continue to be an Advertising Powerhouse.

[TWCmatthew]

lol. TWC is funny. They are treating this like it is some big thing. Flashy promo that sounds like its a trailer for a movie.


Coming January 31

TWC using all those high-tech background graphics and slogan on that promo to coax people into watching longform. 

[Zach]

Does anyone know how long these stupid changes will last? (January 31-               )

Until they pull an April 30, 2010 Im sure though that they will preempt if needed or hopefully theyll air shows that make room for locals (doubtful but it could happen)

[TWCToday]

Does anyone know how long these stupid changes will last? (January 31-               )

Until they pull an April 30, 2010 Im sure though that they will preempt if needed or hopefully theyll air shows that make room for locals (doubtful but it could happen)

an April 30, 2010?

[Zach]

Does anyone know how long these stupid changes will last? (January 31-               )

Until they pull an April 30, 2010 Im sure though that they will preempt if needed or hopefully theyll air shows that make room for locals (doubtful but it could happen)

an April 30, 2010?

That was the night Jim Cantore was mislead into thinking preemption was bound from all those AR tornadoes

[WeatherWitness]

Can someone PLEASE explain to me why the average viewer prefers long-form over live weather? I just for the life of me don't understand it.

[Zach]

Can someone PLEASE explain to me why the average viewer prefers long-form over live weather? I just for the life of me don't understand it.

TWC and their iPads and weather.com casting spells to the viewers