Seems like these whine-fest threads become a monthly thing now. Well here is my opinion. NBC is not responsible for all of the shifts in direction TWC has experienced, they merely sped it up. TWC has done nothing different than any other cable network has done.
You ask when did this happen? It happened the day people kept watching TWC when they starting airing long form and non weather programming. If they weren't getting decent viewers and ratings then TWC wouldn't be showing it now would they? TWC is a for profit company. Some of you seem to forget that. Its a business and a business is designed to make money. End of story.
Is this a broken record, or what. For the umpteenth time, Martin is correct
I look at it this way. I am an avid viewer on MTV. I enjoy *some of the shows put on by that channel. None of the shows I watch have nothing to do with music. I enjoy the shows. I never really watched the channel when they played music videos all of the time (big fan of TRL, however). I've come to like watching MTV by flipping channels and seeing what is on.
This is what is happening with The Weather Channel, in my opinion. Yeah, I am sure avid viewers from when weather was 24/7 still watch, but I think TWC's goal is to grab new viewers (which is probably all the network's goals). If someone is flipping through the channels and see something on TWC that catches their eyes, they are going to stop and see what it is. They may like what they see and keep coming back.
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