I am not a huge fan of this, at all. I don't see the point. If a storm is so noteworthy, then we name it ourselves, such as Storm of the Century, Groundhog's Day Blizzard, and the President's Day Storm. Just another gimmick to get viewers, I suppose. If it works, good for them, but I most certainly am not a fan of the idea.
I wonder what others within the network think?