New slogan for The Weather Channel?

[yourweathertoday]

I was sneaking around the twcmediakit.com website today and found this link:
 http://www.twcmediakit.com/cable/
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?

[Anistorm]

I was sneaking around the twcmediakit.com website today and found this link:
 http://www.twcmediakit.com/cable/
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?

Yeah. Here's my IMO: I hate it. I'm so not watching this crap. Al is my worst nightmare. I may give up TWC as well. 

[wxntrafficfan]

I was sneaking around the twcmediakit.com website today and found this link:
 http://www.twcmediakit.com/cable/
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?

Yeah. Here's my IMO: I hate it. I'm so not watching this crap. Al is my worst nightmare. I may give up TWC as well. 

Yeah, I'm not too crazy about that slogan either. As I said a few days ago, I would find it impossible to completely give up on TWC. I sure wish they would go back to their "Live By It" slogan. I miss those days!   

[Mike M]

TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC?

[wxmediafan]

Interesting.  In the video, toward the end before the slogan, a picture is shown of Stephanie Abrams walking over to sit down with Nicole Mitchell and Kevin Robinson...    Makes you wonder if she might be headed to YWT?

[toxictwister00]

TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC?

I assumed it was live by weather and TWC.

[phw115wvwx]

TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC?

I assumed it was live by weather and TWC.

It was meant to say live by TWC's dependable forecasts and severe weather alerts to help you stay ahead of the weather.  I think TWC should look back at the concepts that made their previous slogans so successful and use them to come up with a new one.

[I<3A&B]

I don't like the new slogan I think its sucks.   I love the Live By It best.  Why don't they just go back to that. 
And oh yeah Anistorm can't agree with you more on that!!!!!

[Spring Rubber]

Interesting.  In the video, toward the end before the slogan, a picture is shown of Stephanie Abrams walking over to sit down with Nicole Mitchell and Kevin Robinson...    Makes you wonder if she might be headed to YWT?

That was for the interview she did after announcing Wake Up with Al on Wednesday of last week.

[Tyler]

TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC?

Live By It was my favorite era as far as slogans go. But how don't you understand it? They were trying to say everyone lives by the weather, so everyone should live by TWC.

One of the things I liked the most about it was it's versatility. Depending on the season or outdoor activity they were talking about, they could alter the slogan. For example, in a golf spot, use "Golf By It," etc.

[wxmediafan]

Interesting.  In the video, toward the end before the slogan, a picture is shown of Stephanie Abrams walking over to sit down with Nicole Mitchell and Kevin Robinson...    Makes you wonder if she might be headed to YWT?

That was for the interview she did after announcing Wake Up with Al on Wednesday of last week.

Ah, wasn't aware.  Thanks

[CartoonJazzLover]

I was sneaking around the twcmediakit.com website today and found this link:
 http://www.twcmediakit.com/cable/
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?

Yeah. Here's my IMO: I hate it. I'm so not watching this crap. Al is my worst nightmare. I may give up TWC as well. 

Me neither! And TWC hasn't had a good slogan since August 2005. I hope they get rid that annoying blue bar of doom when they relaunch. It's not fair to show the BBOD during the opening! I agree with you, and if they still show the BBOD after May, I'm so giving up With TWC. Live By It is still my all time favorite TWC slogan. 

[Mike M]

The blue bar isn't going anywhere. If it's there, then most of the viewers find it useful. It's not just there for a decoration.

[toxictwister00]

What is the big deal about the blue bar, I don't get it.

[CartoonJazzLover]

What is the big deal about the blue bar, I don't get it.

The one that shows weather conditions for other cities during a normal show. (Not the LDL one.)