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Present - The Weather Channel 2000 => Everything Else TWC => Topic started by: yourweathertoday on May 07, 2009, 12:17:43 AM

Title: New slogan for The Weather Channel?
Post by: yourweathertoday on May 07, 2009, 12:17:43 AM
I was sneaking around the twcmediakit.com website today and found this link:
 http://www.twcmediakit.com/cable/ (http://www.twcmediakit.com/cable/)
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?
Title: Re: New slogan for The Weather Channel?
Post by: Anistorm on May 07, 2009, 12:26:43 AM
I was sneaking around the twcmediakit.com website today and found this link:
 [url]http://www.twcmediakit.com/cable/[/url] ([url]http://www.twcmediakit.com/cable/[/url])
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?


Yeah. Here's my IMO: I hate it. I'm so not watching this crap. Al is my worst nightmare. I may give up TWC as well.  :thumbdown:
Title: Re: New slogan for The Weather Channel?
Post by: wxntrafficfan on May 07, 2009, 12:47:09 AM
I was sneaking around the twcmediakit.com website today and found this link:
 [url]http://www.twcmediakit.com/cable/[/url] ([url]http://www.twcmediakit.com/cable/[/url])
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?


Yeah. Here's my IMO: I hate it. I'm so not watching this crap. Al is my worst nightmare. I may give up TWC as well.  :thumbdown:

Yeah, I'm not too crazy about that slogan either. As I said a few days ago, I would find it impossible to completely give up on TWC. I sure wish they would go back to their "Live By It" slogan. I miss those days!  :yes:  :cry3:
Title: Re: New slogan for The Weather Channel?
Post by: Mike M on May 07, 2009, 06:13:11 AM
TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC? :unsure:
Title: Re: New slogan for The Weather Channel?
Post by: wxmediafan on May 07, 2009, 07:49:44 AM
Interesting.  In the video, toward the end before the slogan, a picture is shown of Stephanie Abrams walking over to sit down with Nicole Mitchell and Kevin Robinson...  :thinking:  Makes you wonder if she might be headed to YWT?
Title: Re: New slogan for The Weather Channel?
Post by: toxictwister00 on May 07, 2009, 08:02:41 AM
TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC? :unsure:

I assumed it was live by weather and TWC.
Title: Re: New slogan for The Weather Channel?
Post by: phw115wvwx on May 07, 2009, 10:25:26 AM
TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC? :unsure:

I assumed it was live by weather and TWC.
It was meant to say live by TWC's dependable forecasts and severe weather alerts to help you stay ahead of the weather.  I think TWC should look back at the concepts that made their previous slogans so successful and use them to come up with a new one.
Title: Re: New slogan for The Weather Channel?
Post by: I<3A&B on May 07, 2009, 12:08:15 PM
I don't like the new slogan I think its sucks. :thumbdown:  I love the Live By It best.  Why don't they just go back to that. 
And oh yeah Anistorm can't agree with you more on that!!!!!
Title: Re: New slogan for The Weather Channel?
Post by: Spring Rubber on May 07, 2009, 12:11:56 PM
Interesting.  In the video, toward the end before the slogan, a picture is shown of Stephanie Abrams walking over to sit down with Nicole Mitchell and Kevin Robinson...  :thinking:  Makes you wonder if she might be headed to YWT?

That was for the interview she did after announcing Wake Up with Al on Wednesday of last week. ;)
Title: Re: New slogan for The Weather Channel?
Post by: Tyler on May 07, 2009, 03:33:33 PM
TWC hasn't had a good, meaningful slogan since 1998. As much as I loved the Live By It era, I never understood what "Live By It" meant. Live by what? TWC? :unsure:

Live By It was my favorite era as far as slogans go. But how don't you understand it? They were trying to say everyone lives by the weather, so everyone should live by TWC.

One of the things I liked the most about it was it's versatility. Depending on the season or outdoor activity they were talking about, they could alter the slogan. For example, in a golf spot, use "Golf By It," etc.
Title: Re: New slogan for The Weather Channel?
Post by: wxmediafan on May 07, 2009, 03:47:05 PM
Interesting.  In the video, toward the end before the slogan, a picture is shown of Stephanie Abrams walking over to sit down with Nicole Mitchell and Kevin Robinson...  :thinking:  Makes you wonder if she might be headed to YWT?

That was for the interview she did after announcing Wake Up with Al on Wednesday of last week. ;)
Ah, wasn't aware.  Thanks
Title: Re: New slogan for The Weather Channel?
Post by: CartoonJazzLover on May 07, 2009, 03:55:54 PM
I was sneaking around the twcmediakit.com website today and found this link:
 [url]http://www.twcmediakit.com/cable/[/url] ([url]http://www.twcmediakit.com/cable/[/url])
Watch the video. Besides making you possibly gag as we watch the well formatted early morning programming (6-7am) go up in smoke, also notice towards the end the narrator says "...another reason why WE OWN THE WEATHER" If they choose that as a new slogan, seeing as we have no "official" one in use currently, I may just give up on TWC totally. Thoughts?


Yeah. Here's my IMO: I hate it. I'm so not watching this crap. Al is my worst nightmare. I may give up TWC as well.  :thumbdown:
Me neither! :no: And TWC hasn't had a good slogan since August 2005. I hope they get rid that annoying blue bar of doom when they relaunch. It's not fair to show the BBOD during the opening! :no: I agree with you, and if they still show the BBOD after May, I'm so giving up With TWC. :angry: Live By It is still my all time favorite TWC slogan.  :thumbsup:
Title: Re: New slogan for The Weather Channel?
Post by: Mike M on May 07, 2009, 03:59:46 PM
The blue bar isn't going anywhere. If it's there, then most of the viewers find it useful. It's not just there for a decoration.
Title: Re: New slogan for The Weather Channel?
Post by: toxictwister00 on May 07, 2009, 04:01:26 PM
What is the big deal about the blue bar, I don't get it. :dunno:
Title: Re: New slogan for The Weather Channel?
Post by: CartoonJazzLover on May 07, 2009, 04:12:03 PM
What is the big deal about the blue bar, I don't get it. :dunno:
The one that shows weather conditions for other cities during a normal show. (Not the LDL one.)
Title: Re: New slogan for The Weather Channel?
Post by: TWCToday on May 07, 2009, 04:23:33 PM
Live By It was great!! WE OWN THE WEATHER... That sucks IMO
Title: Re: New slogan for The Weather Channel?
Post by: Localonthe8s on May 07, 2009, 04:27:36 PM
Live By It was great!! WE OWN THE WEATHER... That sucks IMO
And plain defensive. Live by It was the bomb...i loved the theme music and station ID's they used before the lfs. I probably have a tape recorded with that ID somewhere.
Title: Re: New slogan for The Weather Channel?
Post by: wxntrafficfan on May 07, 2009, 04:33:11 PM
Live By It was great!! WE OWN THE WEATHER... That sucks IMO
And plain defensive. Live by It was the bomb...i loved the theme music and station ID's they used before the lfs. I probably have a tape recorded with that ID somewhere.
I agree 100% and I miss it a lot!
Title: Re: New slogan for The Weather Channel?
Post by: CartoonJazzLover on May 07, 2009, 04:47:36 PM
Live By It was great!! WE OWN THE WEATHER... That sucks IMO
I agreed.
Title: Re: New slogan for The Weather Channel?
Post by: toxictwister00 on May 07, 2009, 05:31:43 PM
"WE OWN THE WEATHER"? It sounds so badly generic. :( :thumbdown:
Title: Re: New slogan for The Weather Channel?
Post by: Al on May 07, 2009, 05:33:58 PM
nah it won't be their new slogan -- if you watched the other videos one had "the more powerful connection" as a slogan. so i don't think they'll be "official"
Title: Re: New slogan for The Weather Channel?
Post by: Tyler on May 07, 2009, 05:42:55 PM
Exactly what I though, Al. I think it's just the way they market themselves to advertisers.
Title: Re: New slogan for The Weather Channel?
Post by: jtmal0723 on May 07, 2009, 06:54:32 PM
I like "We Own the Weather" is a great possible slogan. I like it  :yes:
Title: Re: New slogan for The Weather Channel?
Post by: yourweathertoday on May 07, 2009, 06:57:52 PM
What is the big deal about the blue bar, I don't get it. :dunno:
The one that shows weather conditions for other cities during a normal show. (Not the LDL one.)
no he means he doesn't get what the big deal is about TWC putting it on  :thumbsup:
and a lot of people don't like it (including me) because it clutters up the screen way too much. If you have the HD feed it's even worse, with the LDA and BBOD...its just like WxPlus, and it's too cluttered
Title: Re: New slogan for The Weather Channel?
Post by: CartoonJazzLover on May 07, 2009, 07:12:59 PM
and a lot of people don't like it (including me) because it clutters up the screen way too much.
That is the main reason why I hate the BBOD so much.

Anyways, let's go back to topic.

We Own the Weather slogan rating:1/10
Title: Re: New slogan for The Weather Channel?
Post by: Mike M on May 07, 2009, 08:03:41 PM
And plain defensive. Live by It was the bomb...i loved the theme music and station ID's they used before the lfs. I probably have a tape recorded with that ID somewhere.
I loved the music they used on the 2001-2003 station IDs. Especially the winter ones.
Title: Re: New slogan for The Weather Channel?
Post by: kpetree10 on May 08, 2009, 12:10:08 PM
I agree with the majority, We Own Weather is not any good. I liked most of their older slogans, Live By It was the best but I also like You need us TWC and Weather You Can Always Turn To.

"I need it, TWC, to make the most of every day!"
Title: Re: New slogan for The Weather Channel?
Post by: phw115wvwx on May 08, 2009, 12:26:52 PM
No one owns the weather, and it can easily make the best of us look like idiots.  In reality, the weather owns us! :bleh:
Title: Re: New slogan for The Weather Channel?
Post by: TWCToday on May 08, 2009, 09:20:47 PM
No one owns the weather, and it can easily make the best of us look like idiots.  In reality, the weather owns us! :bleh:
Which is why I loved Live By It so much. Fit the weather and TWC perfectly.
Title: Re: New slogan for The Weather Channel?
Post by: wxntrafficfan on May 09, 2009, 04:30:11 AM
No one owns the weather, and it can easily make the best of us look like idiots.  In reality, the weather owns us! :bleh:
Which is why I loved Live By It so much. Fit the weather and TWC perfectly.
Agreed. I miss the Live By It era so much! :cry3:
Title: Re: New slogan for The Weather Channel?
Post by: Darr'chelle on May 10, 2009, 01:04:31 PM
It wasn't on the NBC survey I took a few months back.

It was the first NewsVIPs survey with anything to do with TWC. They did want a new slogan...

"Weather...it's what we do." was on the list.

Others were the Keeping You Ahead Of The Storm, Bringing Weather to Life, No Place on Earth. There were others that I don't remember.
Title: Re: New slogan for The Weather Channel?
Post by: yourweathertoday on May 10, 2009, 02:02:59 PM
It wasn't on the NBC survey I took a few months back.

It was the first NewsVIPs survey with anything to do with TWC. They did want a new slogan...

"Weather...it's what we do." was on the list.

Others were the Keeping You Ahead Of The Storm, Bringing Weather to Life, No Place on Earth. There were others that I don't remember.
That's interesting, recycling older slogans like "Bringing Weather To Life" and "No Place On Earth"
I'd love it if we got another "Live By It" and NBC and TWC  got their acts together and made it amazing...but I'm trying to be realistic  :bleh:
Title: Re: New slogan for The Weather Channel?
Post by: WeatherSTARIII on May 15, 2009, 12:34:30 AM
No one owns the weather, and it can easily make the best of us look like idiots.  In reality, the weather owns us! :bleh:
Which is why I loved Live By It so much. Fit the weather and TWC perfectly.
Agreed. I miss the Live By It era so much! :cry3:
Me too. I also miss the "Weather You Can Always Turn To" era.
Title: Re: New slogan for The Weather Channel?
Post by: wxntrafficfan on May 15, 2009, 07:33:47 AM
No one owns the weather, and it can easily make the best of us look like idiots.  In reality, the weather owns us! :bleh:
Which is why I loved Live By It so much. Fit the weather and TWC perfectly.
Agreed. I miss the Live By It era so much! :cry3:
Me too. I also miss the "Weather You Can Always Turn To" era.
That was over before I really knew TWC. I certainly don't remember it  :hmm:
Title: Re: New slogan for The Weather Channel?
Post by: Anistorm on May 15, 2009, 11:10:03 AM
No one owns the weather, and it can easily make the best of us look like idiots.  In reality, the weather owns us! :bleh:
Which is why I loved Live By It so much. Fit the weather and TWC perfectly.
Agreed. I miss the Live By It era so much! :cry3:
Me too. I also miss the "Weather You Can Always Turn To" era.
That was over before I really knew TWC. I certainly don't remember it  :hmm:

I don't either. I started watching TWC during the "Live By It" slogan.
Title: Re: New slogan for The Weather Channel?
Post by: CartoonJazzLover on May 15, 2009, 05:00:19 PM
I don't either. I started watching TWC during the "Live By It" slogan.
Same here.
Title: Re: New slogan for The Weather Channel?
Post by: Travis(: on May 18, 2009, 02:01:35 PM
I started watching during the no place on earth has better weather era.