Well, one thing is for sure:
TWC is going crazy with the advertisements for it, with, I counted, 7 times that the Green is Universal Week ad appeared on my Local Forecast. They have also doled out a new intro for it, which is playing almost non-stop LF after LF.
I sure hope they still end up playing those Earth Day promos like they did in 2007 and 2008, as I want to catch another one (I already hav the 2007 one though).