It's true that longform had already started by then in the form of "Storm Stories," but I would take that over any of the varying forms of "Lifeguard or Coast Guard [insert state]" that are on the channel today.
However, I do feel that one of these shows may be interesting to those living in the state(s) covered by it. So, I guess I can't really say too much about it until they do a "Coast Guard Texas." (we do get hurricanes at times)
I concur with the above posters that every coastal state will eventually be included along with a few possible extras.