Great article. I watched TWC's coverage of the Moore, Oklahoma tornado and was taken by surprise at how awesome their coverage was. Straight to the point, great explanations and nothing seemed hype (I mean seriously, I don't think there is a such thing as "hype" with a tornado like that).
I remember reading a statistic saying that 96% of the viewers during that time period were not watching from areas affected. Not that I need to tell you, but that leaves just 4% of people in the areas affected were tuned in to The Weather Channel. So, that means, a fact that many of you have brought up here, people tune into their local television stations for storm coverage.
Anyway, I sometimes have TWC on as background, and seriously, Lava Chasers?