Honestly, this is competition happening right before our eyes. Before WN and AccuWeather, TWC was the only on-air weather "channel." Now they've got competition, albeit very little as of right now since WN and AccuWeather are still very far behind TWC. Of course, to deal with the competition it would be better for TWC to show more weather and cut long-form rather than use the pointing fingers ads and acting like children, but I guess that's just what they want to do.