I hate to break it to you folks but The Weather Network isn't happening.
Lets look at the clues on their website:
"The Weather Newspaper" shows a sample cover coming out on Feb 14, 2014. The article talks about a tornado that hit a school "nearly seventeen and a half years ago". The event happened in 1989... thats 24 years ago. The article was clearly copied from somewhere.
Founders: Michael E. Smith, Steven W. Smith, Eric Welch..... for successful entrepreneurs they are pretty absent online. The largest weekly publication they claim to own is the OC Post Sentinel. The website is copyrighted in 2011 and very poorly designed. Yes there are a few current blog posts but thats about it.
They have no graphics system, no professional equipment, nothing. Perhaps they'll have a 24/7 subchannel in TV market #200 but nothing mainstream. If this was a serious operation... upon any type of press release or announcement, there would be something out there other than a website that looks like it was built in Geocities. The post on their Facebook page just goes to further prove its a joke.