I feel like punching that executive in the face.
Me too.
In fact, I wish I could just take out a gun and... (OK sorry, I won't be THAT violent.)
As much as I hate what she said, I can believe it. Most people look at the weather on their iPhone or iPad or laptop or some other form of "mobile" technology out there. Why watch TWC? Also, although this kind of goes onto a different topic, TWC is not very reliable for "local" coverage. If a tornado was threatening my area, I would probably tune in to my local weather station rather than TWC (which, with my luck would probably be showing long-form).
So I know I agreed with the executive above, but like many of you, I still think this is a step in the wrong direction and wish it wouldn't happen. If they do intend to show long-form, at least it needs to be something interesting and not a
movie. And I expect the L-Bar or some other very noticeable weather insert appears ever ten minutes to give me my local forecast.