TWC Today Forums
Present - The Weather Channel 2000 => Programming and Graphics => Topic started by: ABC7 on November 22, 2008, 01:03:56 AM
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I caught a couple of minutes of 20/20 tonight, and I heard the same music used for some segments on EE. Could it be that TWC had to buy the rights to play that music or is a free use agreement?
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They most assuredly had to buy the rights. Nothing comes free. :D
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I thought so. I rarely ever see 20/20, so hearing the same tune from EE was a pleasant surprise.
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I caught a couple of minutes of 20/20 tonight, and I heard the same music used for some segments on EE. Could it be that TWC had to buy the rights to play that music or is a free use agreement?
Was it the current music?
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It's the music they use in between segments.
You can hear a snippet of it here http://www.youtube.com/watch?v=NaNinZmuXI8&feature=related (http://www.youtube.com/watch?v=NaNinZmuXI8&feature=related)
It is the music heard at the 0:12 mark
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That's not the EE music, it's just one of the production tracks TWC uses, but I've heard it on other channels too.
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So, that track is available for other networks to use without monopolizing it?
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Any network that wants to license it can. :yes:
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Okay. It is like if a network wants to use such music for a promo or commercial, for example, can license it for that track to play during that?
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correct. ;)
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For example, this commercial that TWC produced:
http://www.youtube.com/watch?v=_aJTiAv6N1g&fmt=6 (http://www.youtube.com/watch?v=_aJTiAv6N1g&fmt=6)
Was used in a (I believe it was) Colgate toothpaste commercial.