Actually, they are. Corner insets, storm alert music, and having Dr. Lyons to actually get some on-air time. They might be taking their own hype one hundered notches higher.
They're REALLY hamming it up in 2008. I gave TWC one chance, and they blew it after only a few weeks. I wonder if they'll get to Storm Alert Fest by EE. I am so mad at TWC right now. They are sensationalising THREE days before expected landfall for a storm that is supposed to impact only 10 square miles of American land. I wonder what is so big about this storm. It's like Hurricane Dean from only 11 months ago all over again.