Bryan, either one are great brands (although I bet some here would disagree). I in my personal uses prefer Intel, mainly because I'm more familiar with their products. I also would caution you to stay away from anything lower than 2.8ghz (for dual core) or 2.4(for quad core) as they'll likely be slow to carry-out tasks. Also, when looking into hard drives, stay away from 5400rpm drives and go for the 7200rpm or SSD. As for graphics, try to find something higher than 512mb and non-integrated if you can. Some of these choices may help you pick a computer that will last a bit longer than if you choose the lower-spec models.
The one you linked to looks okay. On that model, my only advice would be to upgrade the graphics card to one of the higher options (if you like to game or design and such). I'd say go for the 1GB card, just to be safe.