A question about radio/TV ads...

[ABC7]

for the ads that ask you to call an 800 number, do they really need to repeat their number so many times? There is a series of ad scams that repeat the  :censored:ing number at least eight times... in a 30-second spot. Commercials like these are part of the reason why I rarely ever watch TV during the day.

[Mike M]

I understand about the radio ads because I wouldn't remember the number if they say it once, but one thing that annoys me is they repeat the phone number on the ad crawls on the local forecast several times in a row.

[lfmusiclover]

Its just a way of driving it into your brain. 

[ABC7]

But only a few people would be so gullible to memorize the number, let alone call that number.

[lfmusiclover]

its not about gullibility. Its about driving it so far into your head that it sticks there. Sort of like when you here a song and you can't get it out of your head. 

[wxmancanada]

for the ads that ask you to call an 800 number, do they really need to repeat their number so many times?

Yes, yes they do. Thank you for using the TWC Today Forums to voice your questions, comments, and concerns!

[ABC7]

its not about gullibility. Its about driving it so far into your head that it sticks there. Sort of like when you here a song and you can't get it out of your head. 

Right, sometimes the number is in the form of a jingle, so it really sticks in your head.