August 15, 2005 (Sunday this year) is the official day of the relaunch of the logo/network. I remember because that was the same day of the first day of 7th grade for me and coming home to see a new logo, IntelliStar graphically upgraded all I was thinking was WTF? Why did they change the logo to something so dull and boring as a blue box? I obviously hated it then, but it has since grown on me a lot since.