Weather Services International Acquires Weather Central

[IceManNYR]

http://www.mediabistro.com/tvnewser/weather-channel-acquires-weather-broadcasting-provider-weather-central_b141254
http://www.weathercentral.tv/news/2012/080912_wsi.html
Andover, MA and Madison, WI – August 9, 2012 – Weather Services International (WSI) today announced an agreement to acquire Weather Central, a Madison, WI based global provider of interactive weather technology, graphics and data services for professional, media, and consumers delivered to television, web and mobile screens. Terms of the agreement were not disclosed.

[TWCToday]

This is pretty significant. I wonder how much they payed for Weather Central

[Zach]

Wow, significant indeed. My FOX station currently uses Weather Central for generating weather graphics, so I wonder what WSI is gonna do to stations that use Weather Central.

[TWCToday]

Wow, significant indeed. My FOX station currently uses Weather Central for generating weather graphics, so I wonder what WSI is gonna do to stations that use Weather Central.

I suspect they will keep updating the products. You cant have every station with the same looking graphics in a single market

[Zach]

Wow, significant indeed. My FOX station currently uses Weather Central for generating weather graphics, so I wonder what WSI is gonna do to stations that use Weather Central.

You cant have every station with the same looking graphics in a single market

Well, in my opinion, it's quite obvious that WSI has wanted to stand out in front of Weather Central, especially with their TruVu line of products. In fact, 3 out of 4 news stations in the Tampa-St. Petersburg DMA use TruVu Max on air.

[TWCToday]

Wow, significant indeed. My FOX station currently uses Weather Central for generating weather graphics, so I wonder what WSI is gonna do to stations that use Weather Central.

You cant have every station with the same looking graphics in a single market

Well, in my opinion, it's quite obvious that WSI has wanted to stand out in front of Weather Central, especially with their TruVu line of products. In fact, 3 out of 4 news stations in the Tampa-St. Petersburg DMA use TruVu Max on air.

Wow! I'm surprised at how tightly integrated the market is there. Its certainly possible that they just axe it.

[Donovan]

One thing that might be a concern for some markets is cost. WXC's cost of their graphics system was much lower than Tru Vu MAX, so I've heard. Interesting to see what develops from this!

[KevOwensby]

Wow. Our local CBS affiliate just upgraded their weather computers from Weather Central to go HD. They're still setting them up and training on them, so they haven't even premiered yet!

[wxmediafan]

Weather Central is amazing.  I am currently working with it at my internship.  It will be interesting to see what the newer products look like and what they have to offer..