Weather Channel for Sale

[alex979]

It is now confirmed that IBM will buy the website and digital apps, not the TV Channel. David Kenny will leave TWC to be with IBM so the TV channel will get a new CEO
http://www.adweek.com/tvnewser/following-deal-to-sell-weather-co-assets-to-ibm-weather-channel-will-continue/275861

That article makes it sound like Dave Shull is the CEO of the TV network.

Looking back, this really has been a long time coming. The Weather Company entered a partnership with IBM back in March, and Shull joined the company in March to head up a new TV division. The upcoming "refocus" of TWC's programming probably has a lot to do with this too.

[mightynine]

My question is - wasn't digital bringing in a substantial amount of money for The Weather Company? And now with this sale, does that go away? And if that's the case, is the Weather Channel going to use TV dollars to pay for everything?

I imagine a lot of expense is going out with this sale, so what's left on the TV side will be small - and possibily, able to spread the money around further.

[Pop Light Brown]

It is now confirmed that IBM will buy the website and digital apps, not the TV Channel. David Kenny will leave TWC to be with IBM so the TV channel will get a new CEO
http://www.adweek.com/tvnewser/following-deal-to-sell-weather-co-assets-to-ibm-weather-channel-will-continue/275861

IBM? Interesting...

[cc17926]

more sale stuff: http://arstechnica.com/science/2015/10/ibm-puts-the-clouds-in-cloud-computing-acquires-the-weather-company/

[willh699]

well, now that IBM is buying out everything but the TV channel, here's something interesting about this, i decided to type up the potential new TWC domain names and got some results.

so far i got this:
NBCweather.com (if TWC rebrands to NBC weather if NBCUniversal keeps TWC the channel) : got nothing, CBSweather.com (if CBS buys the TV side out and renames it): it redirects to the CBS corporate site.
theweatherchannel.com and weatherchannel.com (if TWC name is retained in new ownership or NBCUniversal keeps it): redirects to weather.com.
ABCweather.com (in event of Disney buyout and name change): a domain squatter bought this domain and using it to try to harm computers.
FOXweather.com (in event of Fox buyout and name change): went to a site unaffiliated to 21st Century Fox, so it's possible they may redirect to Fox News' website's weather section if Fox does buy it out and renames it.
CNNweather.com (in event of Time Warner/Turner Networks buyout and name change): nothing, no site exist.

so basically, looks like CBS may buy out The Weather Channel TV network and maybe rebrand it to CBS Weather with the fact the CBSweather.com domain redirects to cbscorporation.com

[mightynine]

Considering this:

The Weather Channel is not part of the deal, but will license weather forecast data and analytics from IBM under a long-term contract.

I imagine weather.com will still be promoted on the air.

[Lotologist492]

TWC will likely partner with the new owners of the domain weather.com and simply pay them royalties.  At the end of the day, I seriously doubt TWC and weather.com will be severed.  Ad revenues from weather.com will go to the new owners.

[iKJames]

Different angle.. http://variety.com/2015/tv/news/weather-channel-ibm-acquisition-reality-tv-1201629228/

[gt1racerlHDl]

Should we expect any changes soon on the network with David Kenny's departure?

[yourweathertoday]

well, now that IBM is buying out everything but the TV channel, here's something interesting about this, i decided to type up the potential new TWC domain names and got some results.

so far i got this:
NBCweather.com (if TWC rebrands to NBC weather if NBCUniversal keeps TWC the channel) : got nothing, CBSweather.com (if CBS buys the TV side out and renames it): it redirects to the CBS corporate site.
theweatherchannel.com and weatherchannel.com (if TWC name is retained in new ownership or NBCUniversal keeps it): redirects to weather.com.
ABCweather.com (in event of Disney buyout and name change): a domain squatter bought this domain and using it to try to harm computers.
FOXweather.com (in event of Fox buyout and name change): went to a site unaffiliated to 21st Century Fox, so it's possible they may redirect to Fox News' website's weather section if Fox does buy it out and renames it.
CNNweather.com (in event of Time Warner/Turner Networks buyout and name change): nothing, no site exist.

so basically, looks like CBS may buy out The Weather Channel TV network and maybe rebrand it to CBS Weather with the fact the CBSweather.com domain redirects to cbscorporation.com

Not sure how you got to that conclusion but alright. Corporations sit on domains all the time. Nothing new.

"The cable channel will continue to be owned by the partnership of NBCUniversal, with a 25% stake, and investment banks Bain Capital and Blackstone, which acquired Weather Co. in 2008 for $3.5 billion."