TWC Getting Back Into Weather?

[TWCToday]

I have noticed a big effort by TWC to bump up the amount of weather coverage they are providing. Severe weather is exempting long form much more often, top of the hour live updates are frequent, and TWC has started to emphasize local on the 8s again. How do you all think they are doing (OCM choices aside)? I think they are slowly improving although there is still much work to be done.

[wxmediafan]

I have noticed a big effort by TWC to bump up the amount of weather coverage they are providing. Severe weather is exempting long form much more often, top of the hour live updates are frequent, and TWC has started to emphasize local on the 8s again. How do you all think they are doing (OCM choices aside)? I think they are slowly improving although there is still much work to be done.

I agree, Martin.  When I first saw the topic about The Weather Channel's schedule changing, I thought more long-form would be added, and I was pleasantly surprised.  It is so nice to come home for lunch and be able to catch an update on the nation's weather.  I also noticed a promo yesterday that was focused on local weather and Storm Stories together.  It was talking about the live weather updates during the Storm Stories, and local weather all the time on the bottum of the screen.  Maybe they are finally realizing what is important to the network.  Of course, we probably will never know truly  what caused them to change the schedule, but who cares.   Like you said, Martin, they have a long way to go.

[twcclassics]

You must be talking about during the week b/c whenever I look at the schedule on the weekends, it's nothing but long-form programming. Half of the programs, I might add, I've never even heard of.

[TWCmatthew]

A better improvement would to bring back Steele, Davis, and Keneely back, as well.

[Localonthe8s]

A better improvement would to bring back Steele, Davis, and Keneely back, as well.

They will never rehire any OCM's they laid off

[tpirfan28]

You must be talking about during the week b/c whenever I look at the schedule on the weekends, it's nothing but long-form programming. Half of the programs, I might add, I've never even heard of.

Pretty sure they've doubled the amount of weather programming from 2PM on the weekends with this recent schedule change.

I hope that NBC realizes that they have pretty much a perfect suite of dedicated cable channels (MSNBC for news, TWC for weather, CNBC for business) and keep it that way.

[Ice Man]

Is this permanent though or do they just have more to talk about because of the time of year? Hurricane season always gets more eyes to focus on the weather.

[toxictwister00]

They're gradually going in the right direction, but they still have an awfully LONG way to go. Like Kyle said, I was sure more long form programming would be on this new schedule, but to see some of it being reduced was surprising to me.

[Zach]

I am simply amazed at overall production with them since August 

I thought to myself with the CNBC reports for business that its basically a rename to the Business barometer section that was on First outlook at the same timeslot.

You must be talking about during the week b/c whenever I look at the schedule on the weekends, it's nothing but long-form programming. Half of the programs, I might add, I've never even heard of.

Thats their form of FCC requirements to educational programming per week 

[TWCmatthew]

A better improvement would to bring back Steele, Davis, and Keneely back, as well.

They will never rehire any OCM's they laid off

I know, I was just wishing.

[WeatherWitness]

You must be talking about during the week b/c whenever I look at the schedule on the weekends, it's nothing but long-form programming. Half of the programs, I might add, I've never even heard of.

Pretty sure they've doubled the amount of weather programming from 2PM on the weekends with this recent schedule change.

What do you mean, Matt (tpirfan28)? As far as I still see, long-form still dominates after 2 PM on the weekends. Weather coverage is good in the morning, but except for random one-hour segments, it is very sparse in the afternoon-evenings. That should be fixed.

TWC's new weekday schedule is pretty good, although it's NOT great for those in central time (i.e. me). I used to like watching PM Edition at 4 PM my time, but that obviously can't happen anymore.

[Zach]

You must be talking about during the week b/c whenever I look at the schedule on the weekends, it's nothing but long-form programming. Half of the programs, I might add, I've never even heard of.

Pretty sure they've doubled the amount of weather programming from 2PM on the weekends with this recent schedule change.

What do you mean, Matt (tpirfan28)? As far as I still see, long-form still dominates after 2 PM on the weekends. Weather coverage is good in the morning, but except for random one-hour segments, it is very sparse in the afternoon-evenings. That should be fixed.

TWC's new weekday schedule is pretty good, although it's NOT great for those in central time (i.e. me). I used to like watching PM Edition at 4 PM my time, but that obviously can't happen anymore.

You now get 3 hours of weather instead of two. PME now comes on at 4, 7, 10, and 1 AM ET (dunno fully about 1 AM though)

[TWCToday]

A better improvement would to bring back Steele, Davis, and Keneely back, as well.

Which is why I said "OCM choices aside"

[TampaMillTWC88]

Yes, it is getting better, though the OCM layoffs definitely sour the improvements.

[Charismatic Applesauce]

It's cool that TWC is getting back into weather, but they still have a long way to go. They need to get rid of the longform and stop firing the good OCMs.