Millions Turn to The Weather Channel For Hurricane Earl Coverage

[TWCToday]

TWC Reaches 42 Million Viewers and Posts Highest Reach Among the News Networks for Sept. 1-3

The network posted an average A25-54 delivery of 356 (+314%) on Sept. 2. Viewership peaked at 7:15 a.m. on Sept. 3 with an A25-54 quarter hour delivery of 531.

TWC ranked No. 1 among the news networks in A18-49 during the Morning daypart on Sept. 3

In addition to posting its best page view day ever during tropical activity on Sept. 2, TWC digital properties (weather.com, Mobile, Desktop) had its tenth best page view day ever.
weather.com had 11 million unique visitors and  70 million page views on Sept. 2, which ranked as the fourth biggest traffic day forweather.com during a major hurricane (behind Ike, Rita and Katrina) according to SiteCatalyst. From Aug. 31- Sept. 3, the website also saw an increase in video streams of 778 percent from prior week averages.

Hurricane Earl also generated record-breaking page view days for The Weather Channel for iPad application, resulting in three of the top five page view days for iPad so far.

This is why.... TWC will always hype a storm and they will keep pimping their apps and weather.com

TWC must be doing something right to attract viewers because these numbers are staggering for a storm that never even made landfall.

[TWCmatthew]

TWC is striving for yet more fame and ratings. Imagine if there was a Cat 5 storm heading right toward the NY/Phily/DC. Everyone would be watching TWC.

TWC probably knew or at least had a good guess that Earl would curve away from the U.S., but they still wanted high ratings and a high amount of viewers, so they did "Storm Alert" like coverage. Clever!

[wxmediafan]

TWC is striving for yet more fame and ratings. Imagine if there was a Cat 5 storm heading right toward the NY/Phily/DC. Everyone would be watching TWC.

TWC probably knew or at least had a good guess that Earl would curve away from the U.S., but they still wanted high ratings and a high amount of viewers, so they did "Storm Alert" like coverage. Clever!

That's the goal for any television network.  Ratings, and people knowing who you are.

I thought TWC's hurricane coverage was great. 

I also think Martin puts the situation well in his first sentence.

[twcfan68]

Wow, that's a lot for a storm that didn't even have a direct impact on the United States. I know they're hoping for some more storms that they could cover, given that the forecast calls for an above-average season. I hope they can get a chance to do that, but at the same time I definitely don't want people's property or lives to be lost for a good story. However, there's still time left this hurricane season, and there's no telling whether or not the "big one" could still happen.