This likely explains some of the layoffs at OCM-level in order to bring in WX+ people.
We're one of the last markets left with local WX+ inserts, actually. I don't know if this station, which is the market leader (for news, at least), will come out with its own product because after it started, two other digital subchannels signed on in competition.
Weatherscan for TV would be huge, but the DMAs are so large (Phoenix covers northern Arizona too!) to cover.