Yes, this logo was added about a month or two ago, likely so viewers know that what they are seeing is the LOT8's and not an OCM segment. I think it was a great idea.
I think it's mainly done for the new DirecTV LF; it automatically makes that rectangle up there transparent, so I'm think they wanted to fill it with something during every LF.
As for the Weekly Planner Holiday Inn logo, I've seen it multiple times over the past few days. I'm thinking that they're trying to implement a sponsor logo for the national segments again, but without the convenience of the key wall maps, I think they're having a hard time figuring out how to implement it; the other day, the logo was blocking Carl's head, and it was promptly removed.