Wherever TWC is getting their ratings from is unreliable. Look at all the comments on TWC's facebook page! We're not the only people who are against movie night.
But here's the truth: that's still a minority of TWC's viewers.
Am I saying your opinion doesn't matter? Of course not. But you're seeing TWC go through what many cable channels have in recent years: channel drift, moving away from their original purpose.
Niche cable channels were a great idea in the early days of cable, but now with every property expected to show returns and not losses, that idea is heading to the past, and now everyone wants that general enterainment piece of the pie.
Add in the fact that TWC's greatest asset - localized weather information - is now readily available just about everywhere, it's got to find a way to get more eyeballs. That means going beyond wall to wall forecasts.