@ Billy: I thought of that, as well. Perhaps different amounts depending on the closeness to the exact phrase. You're guaranteed to pass out by the end of the night.
@ Matt: I'm pretty sure people actually did have a drinking game during the Dave & Hillary era of EEWC. "My friend" merited a drink, and any time that Hillary said something stupid or screwed up in some way also merited a drink. There might have been other events that prompted a drink, but I don't remember it very well.