December 25, 2024, 08:34:28 AM

Author Topic: General TWC Discussion  (Read 2146696 times)

Offline weatherfan_2013

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Re: General TWC Discussion
« Reply #8865 on: August 17, 2013, 02:01:45 AM »
Was reading Weather Channel reviews and happen to come across this?
Quote
The company used to be a fantastic place to work. But since the new CEO came on board (the 3rd CEO in 5 years) it's been downright awful. He is a multimillionaire who owns his own jet and also happens to be formerly with Bain Capital, the company that owns 1/3 of the company and primarily runs things. His job is plain and simple: sell the company as fast as possible now that Bain and the other owners have had it for over 5 years after buying at the peak of the market for an overpriced $3 billion. The CEO didn't even bother to move to the headquarters? He still lives in Boston, where the company has no offices.
This is posted by an anonymous VP who currently works at TWC. Posted on March 22 of this year. Link Here hwww.indeed.com/cmp/The-Weather-Channel/reviews the sixth review down. It also talks about that the ratings even with long form are in the dumps. Bain Capital Runs Things? I thought it was that nasty Rainbow Colored Peacock. If The Weather Channel is going for sale it better be bought by the NWS.   :P
« Last Edit: August 17, 2013, 02:12:58 AM by weatherfan_2013 »

Offline SamRichardson92

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Re: General TWC Discussion
« Reply #8866 on: August 17, 2013, 04:31:39 PM »
Does anyone have coverage of the 5/31/2013 outbreak from about noon to 4 pm?

Offline gt1racerlHDl

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Re: General TWC Discussion
« Reply #8867 on: August 19, 2013, 07:51:54 AM »
TWC Hires Rentrak’s TV Essentials to follow Audience Sentiment

Offline SamRichardson92

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Re: General TWC Discussion
« Reply #8868 on: August 19, 2013, 01:38:39 PM »
TWC Hires Rentrak’s TV Essentials to follow Audience Sentiment

For all of you are who too lazy to click the link, the article reads
The station will use Rentrak’s TV Essentials to provide TV ratings and audience measurement knowledge at a national and local level as it looks to grow and expand its content offerings.

Senior vice president, strategic research & consumer insights, at The Weather Company Indira Venkat said: “We are exited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies.”

Offline weatherfan_2013

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Re: General TWC Discussion
« Reply #8869 on: August 23, 2013, 03:27:51 PM »
TWC Hires Rentrak’s TV Essentials to follow Audience Sentiment

For all of you are who too lazy to click the link, the article reads
The station will use Rentrak’s TV Essentials to provide TV ratings and audience measurement knowledge at a national and local level as it looks to grow and expand its content offerings.

Senior vice president, strategic research & consumer insights, at The Weather Company Indira Venkat said: “We are exited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies.”

So does this mean they will finally understand that they've been heading in the wrong direction? Hopefully they'll see that and fix a few things. Like Long Form hours or maybe LOT8s?

Offline Mike M

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Re: General TWC Discussion
« Reply #8870 on: August 23, 2013, 06:32:22 PM »
So does this mean they will finally understand that they've been heading in the wrong direction? Hopefully they'll see that and fix a few things. Like Long Form hours or maybe LOT8s?
No. I highly doubt this will impact much on what we're seeing on TWC right now.

Offline Metarvo

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Re: General TWC Discussion
« Reply #8871 on: August 24, 2013, 08:17:23 AM »
So does this mean they will finally understand that they've been heading in the wrong direction? Hopefully they'll see that and fix a few things. Like Long Form hours or maybe LOT8s?

I'm sure TWC will discover that the audience sentiment corresponds to what we (part of TWC's audience) have already expressed about TWC's direction.  I don't think they'll listen, though.  So, nothing will be fixed.

Offline IceManNYR

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Re: General TWC Discussion
« Reply #8872 on: September 04, 2013, 02:23:49 PM »
WCL at 1am is back to using two OCM's for the live blocks 1am-1:08am and 1:30-1:38am.
The other blocks are still a rebroadcast from the 10pm WCL.

I've also noticed most of the guys are back to wearing their suit jackets.
« Last Edit: September 04, 2013, 07:03:50 PM by IceManNYR »

Offline jrhtwc

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Re: General TWC Discussion
« Reply #8873 on: September 08, 2013, 06:01:54 AM »
As of this morning, TWC's Logo is Orange. It's not Orange yet on the LO8. What's the occasion? If it's for fall, It's a nice touch!

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Offline gt1racerlHDl

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Re: General TWC Discussion
« Reply #8875 on: September 08, 2013, 08:35:22 AM »
Here is the Orange Logo

Offline wxmediafan

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Re: General TWC Discussion
« Reply #8876 on: September 08, 2013, 10:47:12 AM »
Interesting.  Thanks for that article!

Offline TWCJim

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Re: General TWC Discussion
« Reply #8877 on: September 08, 2013, 11:47:15 AM »
The TWC logo on the IntelliSTAR is now orange:

IntelliSTAR with Orange TWC Logo- Astoria, OR- Sep. 8, 2013- 8:18AM PDT
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Offline gt1racerlHDl

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Re: General TWC Discussion
« Reply #8878 on: September 08, 2013, 12:48:49 PM »
now that TWC has used the Orange Logo, do you think they should try different colors for Holidays, Seasons, other charities and causes?

Offline weatherfan_2013

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Re: General TWC Discussion
« Reply #8879 on: September 08, 2013, 02:11:29 PM »
now that TWC has used the Orange Logo, do you think they should try different colors for Holidays, Seasons, other charities and causes?
I think TWC should do so. I had no idea about such event until I found out about the orange logo. I'm sure it will raise awareness a little more if TWC did so, as well as other networks.