General TWC Discussion

[weatherfan_2013]

Was reading Weather Channel reviews and happen to come across this?

The company used to be a fantastic place to work. But since the new CEO came on board (the 3rd CEO in 5 years) it's been downright awful. He is a multimillionaire who owns his own jet and also happens to be formerly with Bain Capital, the company that owns 1/3 of the company and primarily runs things. His job is plain and simple: sell the company as fast as possible now that Bain and the other owners have had it for over 5 years after buying at the peak of the market for an overpriced $3 billion. The CEO didn't even bother to move to the headquarters? He still lives in Boston, where the company has no offices.

This is posted by an anonymous VP who currently works at TWC. Posted on March 22 of this year. Link Here hwww.indeed.com/cmp/The-Weather-Channel/reviews the sixth review down. It also talks about that the ratings even with long form are in the dumps. Bain Capital Runs Things? I thought it was that nasty Rainbow Colored Peacock. If The Weather Channel is going for sale it better be bought by the NWS.   

[SamRichardson92]

Does anyone have coverage of the 5/31/2013 outbreak from about noon to 4 pm?

[gt1racerlHDl]

TWC Hires Rentrak’s TV Essentials to follow Audience Sentiment

[SamRichardson92]

TWC Hires Rentrak’s TV Essentials to follow Audience Sentiment

For all of you are who too lazy to click the link, the article reads
The station will use Rentrak’s TV Essentials to provide TV ratings and audience measurement knowledge at a national and local level as it looks to grow and expand its content offerings.

Senior vice president, strategic research & consumer insights, at The Weather Company Indira Venkat said: “We are exited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies.”

[weatherfan_2013]

TWC Hires Rentrak’s TV Essentials to follow Audience Sentiment

For all of you are who too lazy to click the link, the article reads
The station will use Rentrak’s TV Essentials to provide TV ratings and audience measurement knowledge at a national and local level as it looks to grow and expand its content offerings.

Senior vice president, strategic research & consumer insights, at The Weather Company Indira Venkat said: “We are exited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies.”

So does this mean they will finally understand that they've been heading in the wrong direction? Hopefully they'll see that and fix a few things. Like Long Form hours or maybe LOT8s?

[Mike M]

So does this mean they will finally understand that they've been heading in the wrong direction? Hopefully they'll see that and fix a few things. Like Long Form hours or maybe LOT8s?

No. I highly doubt this will impact much on what we're seeing on TWC right now.

[Metarvo]

So does this mean they will finally understand that they've been heading in the wrong direction? Hopefully they'll see that and fix a few things. Like Long Form hours or maybe LOT8s?

I'm sure TWC will discover that the audience sentiment corresponds to what we (part of TWC's audience) have already expressed about TWC's direction.  I don't think they'll listen, though.  So, nothing will be fixed.

[IceManNYR]

WCL at 1am is back to using two OCM's for the live blocks 1am-1:08am and 1:30-1:38am.
The other blocks are still a rebroadcast from the 10pm WCL.

I've also noticed most of the guys are back to wearing their suit jackets.

[jrhtwc]

As of this morning, TWC's Logo is Orange. It's not Orange yet on the LO8. What's the occasion? If it's for fall, It's a nice touch!

[TV Shows Fan]

No, it's for this http://www.nokidhungry.org/blog/chefs-culinary/2013/09/food-network-goes-orange-no-kid-hungry

[gt1racerlHDl]

Here is the Orange Logo

[wxmediafan]

Interesting.  Thanks for that article!

[TWCJim]

The TWC logo on the IntelliSTAR is now orange:

IntelliSTAR with Orange TWC Logo- Astoria, OR- Sep. 8, 2013- 8:18AM PDT

[gt1racerlHDl]

now that TWC has used the Orange Logo, do you think they should try different colors for Holidays, Seasons, other charities and causes?

[weatherfan_2013]

now that TWC has used the Orange Logo, do you think they should try different colors for Holidays, Seasons, other charities and causes?

I think TWC should do so. I had no idea about such event until I found out about the orange logo. I'm sure it will raise awareness a little more if TWC did so, as well as other networks.