Ike is a what, a cat 3 hurricane now? Yeah - TWC is going to be covering it! TWC = The Weather Channel... Ike = Weather... Catch the point? It's their job to be covering this stuff, it's all they do, so when theres a cat 3 hurricane roaming the sea headed for the broadcast area, then yes, again, they will be covering it.
If it was CNN, and they were covering it 24/7 then yes, that would be called over hyping as CNN should be covering other things like news, where as TWC, is nothing but weather.
Come back and say that TWC spends all their time watching the tropics? As both Fay and Gustav were hitting the south, there were storms hitting the N/NE, and TWC was checking in with those storms and giving updates as nessisary as well as the tropics information.