I do agree TWC has more resources and experts, yet they don't use them to their full potential. The weather coverage has been "dumbed down" in recent years. I used to watch because I used to learn from the channel and it captivated my interests...so much so I wanted to make meteorology a career.
Networks get off TV. It's not the first time it's happened, but TWC is overreacting to this. They're providing the weather coverage they should be doing all the time, not just now.
No ads for long-form "weathertainment" lateley, either. If anything comes from this, they really need less long-form. I hope this is a wake-up call.