TWC Today Forums
Present - The Weather Channel 2000 => Programming and Graphics => Topic started by: Localonthe8s on May 24, 2012, 03:24:29 PM
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Not sure if anyone has seen this article before, but a local Florida news site published an article about TWC's recent changes. It gives some insight to the reasons and plans for all the recent longform on air.
http://www.ocala.com/article/20120320/WIRE/120319666 (http://www.ocala.com/article/20120320/WIRE/120319666)
I didn't post this topic to create yet more complaints with TWC. I just thought it was unusual for their changes to be in a PR.
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I was only halfway through the article and the only thing that I could grasp in my head is why don't they just make Roker the Vice President over the programming since they're greenlighting every suggestion he puts on the table and I mean that seriously.
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While I understand why they are airing taped programming, there's more ways to get weather on the internet and mobile devices, one statement I don't like in the article is "Eventually, however, the goal is to expand to three hours of entertainment programming in prime time, and also air some of those shows during the day, he said."
Using the current schedule that would mean WCL at 7pm ET, taped programming 8pm-11pm ET, WCL at 11pm ET and 12-3am ET taped programming. Would they start First outlook early or air taped programming at 3am ET?
Going three hours between live shows is a big mistake.
I'm ok with the current two hours between live programming.
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You want to respect the core viewers, but let's invite new viewers into the tent.
Is he kidding? In what way are they showing any respect for their core viewers (which I assume means people who - dare I say it - tune in to hear about the weather)? :dunno:
James said he worries that weather will become secondary to profit-seeking at The Weather Channel.
Uh, it's been secondary for years. :rolleyes:
Eventually, however, the goal is to expand to three hours of entertainment programming in prime time, and also air some of those shows during the day, he said.
And maybe someday that won't have to talk about this silly "weather" thing at all! :D
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This Article proves that Al Roker has completely ruined TWC with his Long-Form Programs.
TWC's schedule is now like a Normal TV Station's Schedule rather than a Cable Network News' Schedule .
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This Article proves that Al Roker has completely ruined TWC with his Long-Form Programs.
TWC's schedule is now like a Normal TV Station's Schedule rather than a Cable Network News' Schedule .
You're right.
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I was fearful when this merger was approved that this was going to be the direction by Comcast Bain Capital etc for TWC & that 70% mark explains it all now i guess we can call it "The Weathertainment Channel" now.
Plus i've been a fan of Al since the mid 80's but this quote really irks me.
"The previous management didn't really see the big picture," Roker said. "They didn't think the audience would watch these kinds of shows."
Well um Al could it be the reason why the previous management didn't do all of this compare to what Comcast is doing now is because they actually cared for their core viewers & were focused on doing WEATHER related stories this channel wouldn't exist if it wasn't for them.
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If TWC was never put on sale, this wouldve never happened. Seeing NBC destroy the network each month is pretty much normal now. I'm just surprised so many people even watch these reality programs. TWN up in Canada doesn't even show longform!
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If TWC was never put on sale, this wouldve never happened.
You're probably right. Landmark seemed to really care about the integrity of TWC.
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There's so much contradictory in that article it makes it more humorous than informal. I won't bother going into details since the parts I'm talking about have already been addressed.
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Speaking of the elderly, I can't imagine what one old person might saying if they came across long-form programming on TWC. They might be saying, "Hey, where's my weather?!?" I bet almost none of the old people have all the fancy computer and internet technology and smartphones like the younger people do, where they get their weather from nowadays. The elderly would just probably stop watching TWC altogether and just watch something else on the tube. I think the programming director at TWC needs to think about that IMO :hmm:
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Speaking of the elderly, I can't imagine what one old person might saying if they came across long-form programming on TWC. They might be saying, "Hey, where's my weather?!?" I bet almost none of the old people have all the fancy computer and internet technology and smartphones like the younger people do, where they get their weather from nowadays. The elderly would just probably stop watching TWC altogether and just watch something else on the tube. I think the programming director at TWC needs to think about that IMO :hmm:
They're outside of their 18-49 demographic.
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It's only a matter of time before The Weather Channel becomes all long-form. Lets just enjoy the live broadcasts while they last.
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It's only a matter of time before The Weather Channel becomes all long-form. Lets just enjoy the live broadcasts while they last.
I anticipate that too.
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Is there evidence (and can there be) that TWC has attracted a younger audience with the addition of more long-form and new programs that have nothing to do with weather? I mean, I can see a 20-year-old watching something like Lifeguard! or Coast Guard Alaska, but certainly not a 70-year-old. Heck, even my parents think TWC shows too much long-form.
It's only a matter of time before The Weather Channel becomes all long-form. Lets just enjoy the live broadcasts while they last.
Somehow I have faith that this will never be the case. And I don't know if you mean regularly or "permanently." We obviously know that TWC pre-empts and goes nuts during hurricane season and some severe weather events, because this makes the ratings soar.
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TWN up in Canada doesn't even show longform!
Canada's The Weather Network is considered an essential service and is even tied into the country's emergency warning system. They could never get away with doing what The Weather Channel is doing.
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Speaking of the elderly, I can't imagine what one old person might saying if they came across long-form programming on TWC. They might be saying, "Hey, where's my weather?!?" I bet almost none of the old people have all the fancy computer and internet technology and smartphones like the younger people do, where they get their weather from nowadays. The elderly would just probably stop watching TWC altogether and just watch something else on the tube. I think the programming director at TWC needs to think about that IMO :hmm:
Generally, marketers stop caring about people once they reach the age of 50 or so. The television industry by and large cares about younger people - the ones who tend to spend the most money. Advertisers aren't as interested in people with fixed incomes.
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It's only a matter of time before The Weather Channel becomes all long-form. Lets just enjoy the live broadcasts while they last.
Sadly, I think you're right. The time will come. And, eventually, even the WeatherStars won't be used anymore.
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Speaking of the elderly, I can't imagine what one old person might saying if they came across long-form programming on TWC. They might be saying, "Hey, where's my weather?!?" I bet almost none of the old people have all the fancy computer and internet technology and smartphones like the younger people do, where they get their weather from nowadays. The elderly would just probably stop watching TWC altogether and just watch something else on the tube. I think the programming director at TWC needs to think about that IMO :hmm:
My step-dad (who's a farmer) is always annoyed when he can't get the forecast on TWC during non-local news hours. He refuses to use the internet (has my mom prints out his emails). :P
My grandfather, who's over 80, just got high-speed internet and a laptop. When I was down there he asked me to setup his network, so he could access the internet from his laptop. I couldn't believe it. :o
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I remember when MSNBC used to have news in the primetime hours, but then they eliminated it in favor of talk shows and long-form. Headline News used to have news 24/7, but then they filled primetime with all talk shows.
I expect the same thing to happen when TWC expands long-form to three hours. Weather Center Live might disappear, and all live programming during primetime might cease. Live shows will probably only air from 4AM - 5 PM except for hurricane coverage and select severe weather outbreaks.
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I remember when MSNBC used to have news in the primetime hours, but then they eliminated it in favor of talk shows and long-form. Headline News used to have news 24/7, but then they filled primetime with all talk shows.
I expect the same thing to happen when TWC expands long-form to three hours. Weather Center Live might disappear, and all live programming during primetime might cease. Live shows will probably only air from 4AM - 5 PM except for hurricane coverage and select severe weather outbreaks.
I would have to say that this change is a result of no one really watching live programming on TWC during prime time hours anymore. In the early evening, they're probably watching their local news, and then at night, they're watching whatever exciting show is on USA, TBS, TNT, A&E, etc. So I guess TWC feels they can compete better if they also show long-form at this time. :thinking:
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This article is pure BS. I used to like Al Roker but he has crossed the line along with all the other dumb people responsible for this channels death. :hammer:
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I remember when MSNBC used to have news in the primetime hours, but then they eliminated it in favor of talk shows and long-form. Headline News used to have news 24/7, but then they filled primetime with all talk shows.
Not even talk shows... from 3pm-5am on weekends they show court documentaries... not that I mind them anyway since they used to be on truTV before they went all reality.
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I expect the same thing to happen when TWC expands long-form to three hours. Weather Center Live might disappear, and all live programming during primetime might cease. Live shows will probably only air from 4AM - 5 PM except for hurricane coverage and select severe weather outbreaks.
I can see that happening...
4-6 First Outlook
6-7 WUWA
7-10 YWT
10-11 WUWA
11-5 Day Planner
5-7 WCL
7-4 Long form
This is almost precisely how HLN does their weekday programming now.
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This quote sums up the direction TWC is going,
From a recent press release http://press.weather.com/press_detail.asp?id=401 (http://press.weather.com/press_detail.asp?id=401)
"People come to The Weather Channel for more than their local forecast - they come to us to be entertained and inspired, and for help planning their lives", said Ann Brown, senior vice president, client solutions for The Weather Channel companies.
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This quote sums up the direction TWC is going,
From a recent press release [url]http://press.weather.com/press_detail.asp?id=401[/url] ([url]http://press.weather.com/press_detail.asp?id=401[/url])
"People come to The Weather Channel for more than their local forecast - they come to us to be entertained and inspired, and for help planning their lives", said Ann Brown, senior vice president, client solutions for The Weather Channel companies.
When they ment by saying "they come to us to be entertained and inspired", that's not what I had in mind. I used to watch TWC all the time mainly for the live weather coverage and maps, not long-form and documentries. I hope they don't discontinue their LOT8s, or else there could be alot of negitive reaction in the cable industry. I can't beleve I'm saying this, but Dish should of kept The Weather Cast on the air and maybe DirecTV and possibly most other major cable companies (except Comcast) would of followed suit.
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I hope WeatherNation comes to the big cable giants in several years.
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I already told you all earlier that things aren't going to change back to the way we want them to be. TWC needs ratings and money to go forward as they're a private-sector company. They're going to appeal to the mass majority, which unfortunately don't care much about learning how the weather works and what's going on most of the time. Some people are entertained to see all those long-form shows. Blame society more than TWC here for not wanting to explore and understand about meteorology more.
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I do give TWC credit for pre-empting taped programming during severe storms.
Saturday TWC was live 4pm-11pm and today they are live all day.
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TWC needs ratings and money to go forward as they're a private-sector company. They're going to appeal to the mass majority, which unfortunately don't care much about learning how the weather works and what's going on most of the time. Some people are entertained to see all those long-form shows. Blame society more than TWC here for not wanting to explore and understand about meteorology more.
Well said :thumbsup:
Complaining about TWC more will just add more fuel to the fire. It's best to just live with whatever TWC throws at us when it comes to programming. Please no more complaining, mmkay? :nono:
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TWC needs ratings and money to go forward as they're a private-sector company. They're going to appeal to the mass majority, which unfortunately don't care much about learning how the weather works and what's going on most of the time. Some people are entertained to see all those long-form shows. Blame society more than TWC here for not wanting to explore and understand about meteorology more.
Complaining about TWC more will just add more fuel to the fire. It's best to just live with whatever TWC throws at us when it comes to programming. Please no more complaining, mmkay? :nono:
Or just don't watch TWC anymore altogether.
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TWC needs ratings and money to go forward as they're a private-sector company. They're going to appeal to the mass majority, which unfortunately don't care much about learning how the weather works and what's going on most of the time. Some people are entertained to see all those long-form shows. Blame society more than TWC here for not wanting to explore and understand about meteorology more.
Complaining about TWC more will just add more fuel to the fire. It's best to just live with whatever TWC throws at us when it comes to programming. Please no more complaining, mmkay? :nono:
Or just don't watch TWC anymore altogether.
Precisely.
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Not sure if anyone has seen this article before, but a local Florida news site published an article about TWC's recent changes. It gives some insight to the reasons and plans for all the recent longform on air.
[url]http://www.ocala.com/article/20120320/WIRE/120319666[/url] ([url]http://www.ocala.com/article/20120320/WIRE/120319666[/url])
And then they wonder why they're losing viewers.......
I hope WeatherNation comes to the big cable giants in several years.
I think it'll be something like that in about 5-10 years.......... I think TWC is slowly on it's way out.......
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Not sure if anyone has seen this article before, but a local Florida news site published an article about TWC's recent changes. It gives some insight to the reasons and plans for all the recent longform on air.
[url]http://www.ocala.com/article/20120320/WIRE/120319666[/url] ([url]http://www.ocala.com/article/20120320/WIRE/120319666[/url])
And then they wonder why they're losing viewers.......
Um, how exactly do you know that they're losing viewers? The reason that the longform is sticking around is because of the increasing viewership, not decreasing. :no:
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Um, how exactly do you know that they're losing viewers? The reason that the longform is sticking around is because of the increasing viewership, not decreasing. :no:
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Because this generation is so stupid and hooked to anything on a television or video screen. These buffoons will watch anything.
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Because this generation is so stupid and hooked to anything on a television or video screen. These buffoons will watch anything.
I agree. Quality means nothing anymore.
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Because this generation is so stupid and hooked to anything on a television or video screen. These buffoons will watch anything.
Sorry if I sound rude here, but how does that still prove that viewership is decreasing rather than increasing? :whistling:
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Because this generation is so stupid and hooked to anything on a television or video screen. These buffoons will watch anything.
Sorry if I sound rude here, but how does that still prove that viewership is decreasing rather than increasing? :whistling:
I mean a decrease in viewership in people that have been watching for 15, 20, 30 years........
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Because this generation is so stupid and hooked to anything on a television or video screen. These buffoons will watch anything.
Sorry if I sound rude here, but how does that still prove that viewership is decreasing rather than increasing? :whistling:
I mean a decrease in viewership in people that have been watching for 15, 20, 30 years........
Okay they may be losing those viewers but that doesnt mean they arent gaining new ones either :no:
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Id sure love it if they lost loosing millions and millions of viewers because of there nonsense... it would make my day.
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If they loose more and more viewers, its possable that some cable and satellite providers (except COMCA$T) would likely drop TWC for good and replace it with a rival weather station like WeatherNation or AccuWeather. Look what happened to G4 and DirecTV, its aready been a year and a half since when DirecTV droped G4 and it appears to be permanent. It looks like TWC is going down the G4 route. :wacko:
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If they loose more and more viewers, its possable that some cable and satellite providers (except COMCA$T) would likely drop TWC for good and replace it with a rival weather station like WeatherNation or AccuWeather. Look what happened to G4 and DirecTV, its aready been a year and a half since when DirecTV droped G4 and it appears to be permanent. It looks like TWC is going down the G4 route. :wacko:
That's why I say in about 5-10 years (probably sooner), Accuweather or WeatherNation will come along...... TWC is on it's way out.
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If they loose more and more viewers, its possable that some cable and satellite providers (except COMCA$T) would likely drop TWC for good and replace it with a rival weather station like WeatherNation or AccuWeather.
If TWC continues in the direction it's in, I would actually welcome a new station taking its place that focuses on... believe it or not... reporting and forecasting the weather.
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I kinda wish TWC would just make the full jump into all long form rather than keeping a shell of its former self hanging around.
Basically, if it weren't for the high ratings they get during hurricane and blizzard coverage, I'm sure they would eliminate all live programming.
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Basically, if it weren't for the high ratings they get during hurricane and blizzard coverage, I'm sure they would eliminate all live programming.
I think you're right. The day will come when the LDL, local forecast, and all Star output will eventually end, too. After all, TV Guide network hasn't even resembled its roots for a very long time.
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They will lose millions if they can the LOT8s. There's a reason why they get so many ads during their local forecast segments
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I looked at the schedule and I was mortified at what I saw. Especially Pyros. What does pyrotechnics have to do with weather anyway?
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I looked at the schedule and I was mortified at what I saw. Especially Pyros. What does pyrotechnics have to do with weather anyway?
I know, right? I was trying to record LOT8's at my beach house on Sunday and because of the pyrotechnics show, they only showed the LDL! NOT EVEN THE L-BAR! Better luck today (HOPEFULLY)...
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I looked at the schedule and I was mortified at what I saw. Especially Pyros. What does pyrotechnics have to do with weather anyway?
I know, right? I was trying to record LOT8's at my beach house on Sunday and because of the pyrotechnics show, they only showed the LDL! NOT EVEN THE L-BAR! Better luck today (HOPEFULLY)...
they dont even show the squeezeback during longform unless the live weather update is running
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If TWC was never put on sale, this wouldve never happened.
You're probably right. Landmark seemed to really care about the integrity of TWC.
cnn should of took over TWC.
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cnn should of took over TWC.
I doubt CNN would have done much better. They don't have much integrity these days.
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cnn should of took over TWC.
I doubt CNN would have done much better. They don't have much integrity these days.
Yeah. I always find CNN to be more of a neutral news network. I just don't see anybody else other than Landmark keeping TWC the way it was (even though the channel did go significantly downhill even with their ownership).
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cnn should of took over TWC.
I doubt CNN would have done much better. They don't have much integrity these days.
Yeah. I always find CNN to be more of a neutral news network. I just don't see anybody else other than Landmark keeping TWC the way it was (even though the channel did go significantly downhill even with their ownership).
CNN is not a neutral news network. The only neutral news network is Fox News - Fair and Balanced.
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The only neutral news network is Fox News - Fair and Balanced.
You are being ironic now, right?
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Let's keep this thread on topic please. I don't want to see an argument over media bias here.
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I don't have a problem with TWC not being live 24/7. There are many other places you can get weather besides TV now compared to when TWC started.
My issue is the long form programming having almost nothing to do about weather.
TWC should be producing new episodes of their shows that are about weather like Storm Stories.
We don't need reality shows about people prospecting and fishing.
Remember this from October 2012,
"The details on the dayside lineup are scarce, but Weather acting head of TV Sharon Scott said at the meeting that the network will be moving to a new talk show format during dayside early next year."
http://www.mediabistro.com/tvnewser/weather-channel-plans-programming-revamp_b151244 (http://www.mediabistro.com/tvnewser/weather-channel-plans-programming-revamp_b151244)
I guess that's not happening?
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The Weather Channel was already beginning to deteriorate even before NBCU bought them. Remember Heidi Cullen and her constant topic of global warming?
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There is a bright side on the current direction of TWC's programming: several of the shows that aired last year (Pyros, Plane Xtreme, Iceberg Hunters, etc.) got cancelled, possibly due to low ratings and very slim viewership. If TWC cancelled those shows, then my guess is that they're probably gonna pull the plug on the current shows (Prospectors, Loaded, Reel Rivals, etc.) as well, since nobody watches them anyway. But then again, this is just my best guess based on what I've been watching.