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The Weather Channel Acquired by Entertainment Studios

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Jonathon:
It's a shame to see how devalued TWC is. Going from $3.5 billion in 2008 to only $300 million ten years later?! While I'm not surprised, it's very upsetting to see how far it's fallen.

Who knows, maybe the new owners will turn stuff around there...but like most of you, I have my doubts. Considering the "quality networks" they own now (I use that term very loosely), I don't have high hopes for the future of TWC. But I don't think it'll be this doom-and-gloom, apocalypse-type scenario that some people have been suggesting.

Let's take a wait-and-see approach with this.

And since willh699 mentioned WeatherNation, I've noticed that they've improved a lot these last few years. Most of their on-air mets are very polished and professional, and know what they're talking about. They've definitely come a long way.

TWCKelby:

--- Quote from: Jonathon on March 22, 2018, 08:39:37 PM ---It's a shame to see how devalued TWC is. Going from $3.5 billion in 2008 to only $300 million ten years later?! While I'm not surprised, it's very upsetting to see how far it's fallen.

Who knows, maybe the new owners will turn stuff around there...but like most of you, I have my doubts. Considering the "quality networks" they own now (I use that term very loosely), I don't have high hopes for the future of TWC. But I don't think it'll be this doom-and-gloom, apocalypse-type scenario that some people have been suggesting.

Let's take a wait-and-see approach with this.

And since willh699 mentioned WeatherNation, I've noticed that they've improved a lot these last few years. Most of their on-air mets are very polished and professional, and know what they're talking about. They've definitely come a long way.

--- End quote ---
I think it's worth it to consider that TWC's digital assets aren't owned by TWC, those were sold off to IBM. So now without the digital assets, the value of the channel drops drastically.

Jonathon:

--- Quote from: TWCKelby on March 22, 2018, 09:03:38 PM ---
--- Quote from: Jonathon on March 22, 2018, 08:39:37 PM ---It's a shame to see how devalued TWC is. Going from $3.5 billion in 2008 to only $300 million ten years later?! While I'm not surprised, it's very upsetting to see how far it's fallen.

Who knows, maybe the new owners will turn stuff around there...but like most of you, I have my doubts. Considering the "quality networks" they own now (I use that term very loosely), I don't have high hopes for the future of TWC. But I don't think it'll be this doom-and-gloom, apocalypse-type scenario that some people have been suggesting.

Let's take a wait-and-see approach with this.

And since willh699 mentioned WeatherNation, I've noticed that they've improved a lot these last few years. Most of their on-air mets are very polished and professional, and know what they're talking about. They've definitely come a long way.

--- End quote ---
I think it's worth it to consider that TWC's digital assets aren't owned by TWC, those were sold off to IBM. So now without the digital assets, the value of the channel drops drastically.

--- End quote ---
Ah yes, forgot the brains of the group were sold off last year. IBM made a really wise decision to only purchase the digital portion of the company.

Still, I figured the network itself would've easily been worth at least anywhere from $500-750 million. Entertainment Studios lucked out here...imagine if they tried to put in a bid like this ten years ago. That would've been their financial end.

However, I will wish Mr. Allen and company the best of luck with this endeavor. Hopefully, they bring TWC back to where it should be... let's hope that they do.

crazybangles:
This is no real surprise, considering the fact that people have been attempting to buy TWC for many years. Interesting to see someone finally got through with it. I hope the channel changes for the better, and NOT more longform! LONGFORM MUST GO

Lotologist492:
Longform does not necessarily need to go away completely.

There is one thing worse than longform, and that is taped replay of weather coverage.  This is exactly what the network used to do in the 'golden era' of 24/7 weather.  From 2-5 AM, a taped loop of the prior hour would air.  Later on in the 1990's, The Weather Classroom programs would air in the overnight hours, encouraging educators to tape the program for classroom use.  This gave way to other programming including the shows we see today.

Programmers should determine what the most popular longform shows are now and air them in this time frame.  Fans of these shows can capture them with their DVR (unless they are true night owls).  Some of the shows are actually good.  To the network's credit, some of the more outlandish shows have been removed. (Think "Fat Guys in the Woods", "Catching Hell", "Prospectors", etc.)  At least the shows airing now have more direct relevance to weather although they are heavily repeated.

Of course anytime significant weather is occurring, LIVE weather would take precedence over any longform programming, even at 4AM.

The weather geeks and nostalgia freaks including myself would LOVE to see all-weather return.  Time will tell whether weather 24/7 will carry the network or if longform really has been propping up the station, particularly with Weather Nation airing all-weather.

It will no doubt take some time for the new owners to dig in and make significant changes if they so choose.  Current programs may be under contract to air until certain dates.  One immediate change I have noticed though is in the commercials, particularly for movies released by Entertainment Studios.  trailers for one such film, Chappaquiddick, have been airing.

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