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Messages - yourweathertoday

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1
Programming and Graphics / Re: Stephen Arnold 03-05 themes
« on: August 24, 2020, 04:30:49 AM »
Hey, Tyler! Just shot you a message about this, but didn’t see it appear in my “sent” folder. If you didn’t get it, shoot me a message!

2
I also just think, frankly, that they're realizing that there's little point (generally beyond this group) in having a full local forecast every ten minutes during live coverage when you can get the exact same thing (and more) on the phone, tablet, or laptop in front of you.

...unless you're someone like my step-dad who almost never uses the internet, but always needs weather information because of his job.

Absolutely, but the reality is that that is increasingly becoming a very niche market. Astoundingly quickly, actually.

3
I also just think, frankly, that they're realizing that there's little point (generally beyond this group) in having a full local forecast every ten minutes during live coverage when you can get the exact same thing (and more) on the phone, tablet, or laptop in front of you. A paradigm shift in information delivery started about ten years ago, and hasn't stopped. I don't agree with it, but if you want a nice view into the channel's general viewing demographic, scroll through the comments on the FaceBook posts by the OCMs and network. Mixed in with a lot of "no more reality TV!" are a lot of "thanks I'm glad you're not wasting time with something I can get anytime I want."

4
This morning, the Weather Channel logo is being replaced with a constant Local on the 8s on the lower bottom corner. Only one I've seen is at the :18 and :48 on the hour (at least on the morning shows so far).

There hasn't been one positive change to this network in the last 7 years. It's a shame, because this forum was once so lively with passion. It has died along with the network.

They appear to only care about ad revenue, and they will cut anything that gets in the way, even royalty rights to jazz artists.

I'm sick of the same production music they've been playing for five years. It is completely stale, and it's awful they've gotten away with it for so long. However, I guess it doesn't matter, because they're just trying to phase out the local forecast anyway.

Damn shame what has happened to this once great network. The good days were when we'd complain about them keeping a music playlist longer than a month and getting rid of the XL icons. :rofl2:

While I'm not a fan of a lot of the changes that have been made in the last decade, I would argue that the brand image developed for WATT in 2013 was a positive change, in that we got a more consistent-looking channel, that did provide more immersive weather info on-screen. I'd also argue that WxGeeks and Weather Underground have been two very fresh, much-needed shows for the network.

5
Gracias, Andy!

6
When the buyout was announced, they officially took ownership. So for all practical purposes, the change is happening as a result of that.

Unless of course this was a decision made by the previous management that they just decided to continue implementation of.

7
Not sure how related it is to the purchase, but the info is pertinent:

https://twctodayforums.com/forums/programming/local-on-the-8s-major-change-beginning-tomorrow/
I doubt it as it's been not even two weeks, but if it was talk about fast! :o

Yeah, feels unlikely. Still, big shift. Makes you wonder what else might be coming down the pipeline.

9
Not sure how related it is to the purchase, but the info is pertinent:

https://twctodayforums.com/forums/programming/local-on-the-8s-major-change-beginning-tomorrow/

10
Per an email from weloveweather.tv:
“Many of you have told us that you want to see more of our trusted weather coverage and we've taken note. Starting tomorrow, we will be extending our live coverage by up to 10 minutes per hour, giving you a chance to dig even deeper into the weather affecting you each day!

In order to give you more screen time with your favorite meteorologists from The Weather Channel, we figured out a way to collapse some of our Local on the 8s so that they run during our live segments. Where you used to see our traditional Local on the 8s segments, you will start to see the same weather information displayed along the right side and/or bottom of your screen.

We hope you love the changes and we look forward to hearing your feedback! Many of you have been loyal fans for over 35 years and we are excited to continue to evolve along with you to create an even better weather experience!”

11
It's all because of that "Local Now" bullshit.

OTT/on-demand is the future.

12
OCMs & Personalities / Re: Heather Tesch
« on: December 19, 2017, 10:14:25 AM »
Just saw her on the TWC App.  Any showings on air?

She's doing regular segments and videos for the website and app, but not for the channel itself. When she announced her return, she was quick to clarify that she would not be going back on-air, as the site and app now are owned and managed independently of the channel.

13
OCMs & Personalities / Re: Where is Jen Delgado?
« on: June 21, 2017, 09:33:56 PM »
Damn. All because of a stupid comment she made.

It doesn't really state that explicitly, so that very may well not be why.

14
Everything Else TWC / David Clark heading to Comcast
« on: June 19, 2017, 10:10:24 AM »
From AdWeek:

Quote
David Clark, who has been president of The Weather Channel for nearly 5 years, is leaving the network and joining Comcast, which is one of the owners of the TV network.

Clark joined Weather in 2012 from MSG where he was EVP of sales and partnership development.

For Comcast Clark will be Executive Vice President and General Manager of Advanced Advertising.

“David is a dynamic and innovative leader with broad experience in television, advertising and digital media,
making him uniquely suited for this new position,” said Marcien Jenckes, President of Advertising. “The advanced advertising industry is evolving rapidly and David will play a critical role in helping our advertising customers maximize the value of inventory and audiences reach with technology across all screens and sales channels.”

In 2015, IBM acquired The Weather Company’s digital assets including weather.com, mobile and cloud-based web properties, Weather Underground and WSI. The TV network was not part of the deal and remains owned by Comcast, Bain Capital, and Blackstone.

At the time of the split, David Kenny, CEO of the Weather Company joined IBM and Clark remained president of The Weather Channel. No word on who will be replacing Clark at the TV network.


Link to article: http://www.adweek.com/tvnewser/david-clark-leaving-weather-channel-for-comcast/332432

15
Of Course, The Links Don't Work :censored: :censored:

Please see the original post date..................

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