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Local Forecast / February 2008 Playlist Underway
« on: February 04, 2008, 10:12:01 AM »
I've been hearing new music all morning, so I guess that means that the February playlist has started!
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ATLANTA, Jan. 23 /PRNewswire/ -- With a new 12,500-square-foot HD
facility on track to be completed this month, The Weather Channel has
passed a significant milestone in the HD project begun last May. The next
steps will be to install 10,000 square feet of access flooring and 480
electric circuits for studio lights in the new facility that adjoins
company headquarters. By early May, sets will be in place for the start of
rehearsals from the four- story-high HD studio. The Weather Channel is well
on its way to the launch of its first HD studio programs, Your Weather
Today and Evening Edition, on June 2.
Other new developments include:
-- A new Master Control room for overseeing both SD and HD programming
already in operation.
-- Completion of a state-of-the-art technology center, an area located in
TWC headquarters that is the backbone of all network operations.
-- Launch of a new program in January, When Weather Changed History,
which adds to the existing native HD series, Epic Conditions and
Weather Ventures.
On the distribution side of its HD initiative, The Weather Channel has
reached agreements for carrying The Weather Channel HD with all six of the
top programming distributors. These are: Charter Communications, Comcast
Cable, Cox Communications, DirecTV, EchoStar Communications and its DISH
Network, and Time Warner Cable. In addition, the network has signed HD
agreements with many other cable companies. Launches have already been
completed in many markets and others are planned for upcoming months.
"The fact that all six top distributors are on board to provide The
Weather Channel HD to their customers attests to the value of TWC HD in
satisfying the growing public demand for HD programming," said Becky
Powhatan, executive vice president for distribution and business affairs
and general counsel for The Weather Channel Companies.
She went on to explain -- "The Weather Channel content is ideally
suited for HD because weather is so visual, be it the stunning outdoor
shots in our series or live in-the-field coverage during hurricane season.
We're following an aggressive transition schedule to premiere the first of
our live HD studio programs in early June with others to follow until
virtually our entire 24-hour programming schedule will be in native HD
before the end of 2008."
SOURCE The Weather Channel